According to Variety, the series will be a choose-your-own-adventure style show (think Netflix’s Bandersnatch) that is set during an “impending apocalypse.” Per the site: The next thing on your mind is probably, “what on earth is Tinder up to? Are they diversifying their business or something?” The answer is not quite. In fact, the main reason they’re producing this series is to collect user data. A source told Variety the following:
This feels ridiculous to be perfectly honest. The beauty of Tinder — in its current form — is that it shows you a bunch of people within your preferred radius and if you find someone attractive or interesting (based on their short bio), you swipe right. If said person feels the same way about you, they’ll swipe right too and that will unlock a chat bubble. That’s about it. Beyond that, you’ll still have to get to know each other regularly. However, using your data from a choose-your-own-adventure series to try and find more suitable prospects, seems like a step too far. It feels over-engineered. Imagine not being able to see someone’s profile simply because while playing the series, you selected to eat Koko Krunch instead of Honey Stars. Anyway, the series will roughly be about two hours in total and consists of six episodes, so it’s a pretty quick watch. It’s also meant to be watched vertically as opposed to horizontally, so don’t expect anything cinematic.
